Great Not Big

On running a small, innovative company
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Great Not Big

On running a small, innovative company
  • Blog
  • Speaking
  • About
Finances,

How to Protect Your Firm’s Accounts Receivable

by Jonah BaileyJanuary 9, 2023
co-ceo-1
Leadership, Structure,

Atomic’s Co-CEO Model, Part 1 – Rationale

by Shawn CrowleyOctober 8, 2020

In 2019, Mike Marsiglia and I took the jobs of co-CEOs at Atomic Object when Atomic’s founder Carl Erickson stepped down from the role after

Resilience Doesn’t Come From Being Resilient
Leadership, Structure,

A Co-CEO Approach to Founder Succession

by Carl EricksonSeptember 29, 2020

After running Atomic Object for 18 years, I realized in March of 2019 that I didn’t need to be CEO anymore. I’d accomplished a lot

About

Great Not Big is the brainchild of Carl Erickson, Founder of Atomic Object. It’s where we chronicle our management successes and failures, and share our ideas for creating a successful small company where people love to work.

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Commercial vs. Existential Purpose
Leadership, Structure,

Founder Transition – My Final Job at Atomic

by Carl EricksonSeptember 9, 2020

How do you step away from the company you founded? First, you have to figure out it’s time. Second, you have to have started working

mug next to computer showing Zoom meeting
Leadership,

Help Your Team See When It’s Thriving – Even in a Pandemic

by Jeff WilliamsAugust 6, 2020

A team member recently said to me, “I really want to get to a point where I’m thriving instead of just getting through it.” In

true-north
Culture,

Keeping Sight of True North During a Crisis

by Shawn CrowleyMay 4, 2020

As the Covid-19 pandemic took hold in early March 2020, it became clear to me that Atomic was going to be facing months of uncertainty,

medical-mask
Leadership, People,

Leadership in a Time of Pandemic

by Carl EricksonApril 3, 2020

My great privilege in life is no longer needing to run the day-to-day operations of any organization. After many years of being ultimately responsible for

Innovation Services, Our Industry, Strategy,

Software Product Development in a Time of Pandemic

by Carl EricksonMarch 16, 2020

The full economic impact of the novel coronavirus pandemic has yet to be determined. But even as I write (March 16, 2020) it’s become very

business-assumptions-1
Strategy,

Eleven unquestioned assumptions of business – and why they’re wrong

by Carl EricksonMarch 3, 2020

Atomic will be nineteen years old this June. Part of my journey over those years has been figuring out ways of doing business — and

nDSC_0016
Operations, People,

Adding a Socially Responsible Fund to Atomic’s 401(k)

by John FisherFebruary 12, 2020

In 2019, several Atoms asked about adding a socially responsible investment fund offering to our 401(k) retirement plan. I took on the task of investigating

culture-framework-1
Culture,

A framework to define and describe organizational culture

by Carl EricksonJanuary 21, 2020

Everyone knows how important culture is. The right culture is attractive to talent and gets you through internal challenges and external shocks. A toxic culture

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