Great Not Big

On running a small, innovative company
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Great Not Big

On running a small, innovative company
  • Blog
  • Speaking
  • About
Operations, Structure,

Outgrowing our structure – How we navigated 6 phases of growth at Atomic

by Mike MarsigliaJanuary 20, 20193 comments
company-valuation
Finances,

Atomic Ownership, Part 3: Valuation

by Carl EricksonJanuary 2, 2019no comment

Once you’ve decided to sell shares, the most practical question — and to everyone involved the most important — is that of valuation: What’s the

effortless-experience-2
Sales & Marketing, Strategy,

Why we don’t “delight” our clients – and what we do instead

by Jeff WilliamsDecember 19, 2018no comment

Every company knows how important a great customer experience is for success. And yet, there are still plenty of nightmare stories where customers are treated

About

Great Not Big is the brainchild of Carl Erickson, CEO and co-founder of Atomic Object. It’s where we chronicle our management successes and failures, and share our ideas for creating a successful small company where people love to work.

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why-atomic-3
Culture, Strategy,

Why should Atomic exist for 100 years?

by Jonah BaileyDecember 6, 2018no comment

Atomic has the goal of being the first 100-year-old software consultancy. In a business environment where software consultancies are succumbing to the ebb and flow

hospitality-full-1
Operations,

Showing hospitality during software development

by John FisherNovember 20, 20183 comments

According to Danny Meyer, hospitality is “the single most powerful business strategy that doesn’t get taught enough in business school.” While hospitality is obviously important

work-matters-1
Culture,

Atomic’s purpose: to be a company where work matters

by Carl EricksonNovember 5, 20182 comments

We’ve said for the last six years that Atomic’s vision is to be a 100-year-old firm. Our vision has helped us make decisions and invest

glue-work-1
Culture, Operations,

Elevating & distributing “glue work” flows out of our core principles

by Carl EricksonOctober 18, 2018no comment

Glue work is stuff that needs doing, but falls outside of a job description. It can be critically important, but isn’t any specific person’s responsibility.

Share-price-history
Finances, Operations,

Atomic Ownership, Part 2: How the Atomic Plan & our ESPP work

by Carl EricksonJuly 16, 2018no comment

This post is the second in a six-part series on Atomic Object’s ownership and the non-ESOP approach we took to gradually shift from a founder-owned

Finances, Operations, People,

Atomic Ownership, Part 1: Context, motivations, and accomplishments to date

by Carl EricksonMay 17, 20184 comments

In 2007, when Atomic Object was six years old, I decided I wanted to broaden our ownership base to include employees. In 2009, we executed

Bo-Burlingham-Interview
Leadership, Strategy,

Bo Burlingham on Exiting Your Company Regret-Free [VIDEO]

by Carl EricksonApril 28, 2018no comment

I’m a long time from leaving the company I started. There are problems to solve, things to learn, and new opportunities every day. Atomic Object

growth-time-tracking
Culture, Operations,

The case for detailed time tracking, part 5 – Growth

by Shawn CrowleyMarch 28, 2018no comment

How do you know the amount of work you can responsibly take on at the individual, team, or company level? Are you investing time in

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