Great Not Big

On running a small, innovative company
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Great Not Big

On running a small, innovative company
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Finances,

How to Protect Your Firm’s Accounts Receivable

by Jonah BaileyJanuary 9, 2023
Mistakes & Failures, Ownership,

Atomic Ownership, Part 6: Lessons Learned

by Carl EricksonNovember 26, 2019

Our non-ESOP approach to employee ownership meant we got to determine how our program worked. The legal advice we got was very helpful, but it

career-dev-manager
Leadership, People,

Encouraging Professional Growth with the “Career Development Manager”

by Jeff WilliamsSeptember 9, 2019

Atomic’s most valuable resource is our people (whom we call Atoms). It’s our goal to provide them with meaningful work, pay a fair salary, live

About

Great Not Big is the brainchild of Carl Erickson, Founder of Atomic Object. It’s where we chronicle our management successes and failures, and share our ideas for creating a successful small company where people love to work.

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robustness
Leadership, Mistakes & Failures, Operations, People, Sales & Marketing,

Sacrificing Robustness for Expediency – A Story about Fragility

by Mike MarsigliaJuly 9, 2019

“A plan that’s too dependent on any one person is too fragile.” Derek Sivers Pairs of people working together make a project or situation more

Slicing the Revenue Pie at Atomic
Finances, Operations, Ownership,

Atomic Ownership, Part 5: Distributions

by Carl EricksonMay 1, 2019

Editor’s Note: Since this post’s publication, we’ve further improved our approach to distributions. Find a revision to our Rainy Day Fund here, and continue reading

manage-growth-2
People,

Inheriting a Team Successfully by Managing for Growth

by Jonah BaileyApril 22, 2019

As leaders within organizations, we rarely get to start our own team from scratch. We receive teams as they were formed. Often, we have limited

Return To Office - A Time for Context-Based Leadership
Finances, Operations, Ownership,

Atomic Ownership, Part 4: Financing employee ownership

by Carl EricksonApril 4, 2019

Having decided to take the bold step of becoming an employee-owned company, written up a prospectus, determined a valuation, and heard “yes” from seven interested

software-scheduling
Operations,

An Infinite Game – How we schedule teams without losing our minds

by Jeff WilliamsMarch 7, 2019

A few years ago, when I was new to software consulting, I attended my first resource scheduling meeting. Resource scheduling is the act of assigning

small-business-phases
Operations, Structure,

Outgrowing our structure – How we navigated 6 phases of growth at Atomic

by Mike MarsigliaJanuary 20, 2019

Things had been going extremely well. You were growing, succeeding. But now… You can’t quite put your finger on what’s wrong. You’re feeling out of

company-valuation
Finances, Ownership,

Atomic Ownership, Part 3: Valuation

by Carl EricksonJanuary 2, 2019

Editor’s Note: Since this post’s publication, Atomic has further refined its approach to determining a valuation. Keep checking in on Great Not Big as we

effortless-experience-2
Sales & Marketing, Strategy,

Why we don’t “delight” our clients – and what we do instead

by Jeff WilliamsDecember 19, 2018

Every company knows how important a great customer experience is for success. And yet, there are still plenty of nightmare stories where customers are treated

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