As leaders within consulting firms, we’re often tapped to be part of the team that helps connect new clients with teams. At some companies, this
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Sales & Marketing
Sacrificing Robustness for Expediency – A Story about Fragility
“A plan that’s too dependent on any one person is too fragile.” Derek Sivers Pairs of people working together make a project or situation more
Why we don’t “delight” our clients – and what we do instead
Every company knows how important a great customer experience is for success. And yet, there are still plenty of nightmare stories where customers are treated
The how-can-we-help approach to sales is lean and effective
If there’s one aspect of business that I’ve found technical founders struggle with, it’s sales. A lot of us don’t like it, don’t feel comfortable
What’s so HARD about Marketing a Software Development Company?
Atomic Object launched a new website back in November. While I believe the end result is very good, the time and effort it required surprised
Compensating sales people in software service firms
Salespeople are most often compensated either fully or partially with commission. The conventional wisdom is that sales people need incentives to sell and should be
Give a shit vs Care deeply
The value mantras of Atomic Object arose from a common understanding that lived in our collective heads and daily interactions. For example, it was during
What makes a good salesperson?
Atomic has been interviewing candidates to be the managing partner of a new office we’re opening this summer. The role of managing partner is broad,
Google Analytics can’t measure what you really care about
Innovation services firms can use thought leadership marketing very effectively. At Atomic, one of our core value mantras is “teach and learn”. We practice this
The problem with good marketing
The payoff for successful marketing is supposed to be increased sales. One frustrating aspect of innovation services firms can be their inability to take advantage