I’ve written about some of the difficulties of describing your “why” as an innovation services firm. I began thinking about our “why” last year when
I’ve written about some of the difficulties of describing your “why” as an innovation services firm. I began thinking about our “why” last year when
Simon Sinek posits that successful companies know “why” they exist, outside of “what” they do for customers, and “how” they do it. His TED talk
Great Not Big is about software development companies that choose to pursue excellence over largeness. The kind of software development companies I’m interested in are
I suppose it makes sense that people are the most challenging aspect of running an innovation services firm like Atomic Object. Even when you take
One of the original 12 practices of Extreme Programming is “40 hour work week”, later renamed “Sustainable pace”. Atomic’s stuck closely to this practice as
Innovation services firms can use thought leadership marketing very effectively. At Atomic, one of our core value mantras is “teach and learn”. We practice this
If you find yourself up for parole in Israel, you should pick the time of day you make your pitch very, very carefully. An article
Update: 20 July 2017 Per an email request, here’s the current version of the spreadsheet we use to make the quarterly accrual adjustments for revenue
The payoff for successful marketing is supposed to be increased sales. One frustrating aspect of innovation services firms can be their inability to take advantage
I started Great Not Big to share what I’ve learned over 10 years about building and running a custom software development company. I figure