Rewind 571 days ago, we made the difficult decision to shut our offices and shift to remote work because of the coming COVID-19 pandemic. At
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Software Product Development in a Time of Pandemic
The full economic impact of the novel coronavirus pandemic has yet to be determined. But even as I write (March 16, 2020) it’s become very
Jazz and the software company – A choreography of chaos and order
The longer I’m in leadership, the more I become aware of a simple, but harrowing fact: The best leaders in business improvise. A lot. In
Gender diversity makes my company stronger
We’ve been working for several years to improve the gender balance at Atomic Object, largely because we held “Diversity is good” to be self-evident. But
What’s in a name?
What do you call the kind of company you work for? I think most people have a pretty simple answer to this question: retailer, construction
Growth without growing: opening a second office
Atomic Object is opening a second office. That’s a big deal for Atomic, as it’s our first expansion beyond Grand Rapids, and a big deal
Demand for talent spurs creative new training options
As everyone who’s recently tried to hire developers or interaction designers knows, there’s an acute talent shortage in the US. This should be worrisome to
Innovation services and craftsmanship – a natural fit
I just got home from the Software Craftsmanship North America conference. As usual, Obtiva and 8th Light did a great job putting together an excellent
Innovation services firms
I started Great Not Big to share what I’ve learned over 10 years about building and running a custom software development company. I figure
Profitability varies by firm size
Curiosity drove me to learn more about how software development firms of different sizes vary financially, and whether or not there have been recent changes