Great Not Big

On running a small, innovative company
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Great Not Big

On running a small, innovative company
  • Blog
  • Speaking
  • About
Finances,

How to Protect Your Firm’s Accounts Receivable

by Jonah BaileyJanuary 9, 2023
gender-diversity
Our Industry, People,

Gender diversity makes my company stronger

by Carl EricksonFebruary 22, 2016

We’ve been working for several years to improve the gender balance at Atomic Object, largely because we held “Diversity is good” to be self-evident. But

Mistakes & Failures, People,

Discrimination: When Being Good Isn’t Good Enough

by Carl EricksonFebruary 1, 2016

Atomic Object joined the ACLU’s Michigan Competitive Workforce Coalition following a couple of eye-opening experiences I had in 2015. The MCWC is organized around the

About

Great Not Big is the brainchild of Carl Erickson, Founder of Atomic Object. It’s where we chronicle our management successes and failures, and share our ideas for creating a successful small company where people love to work.

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Leadership, Mistakes & Failures,

A screwup avoided through a brush with mindfulness

by Carl EricksonOctober 29, 2015

I recently avoided a mistake I’ve made plenty of times in the past. The mistake I could easily have made was in how I reacted

Operations,

Sick time follows a simple formula

by Carl EricksonMarch 25, 2015

I made an interesting discovery recently while spelunking in our time tracking system. The distribution of sick time, over all the people we’ve ever employed,

Sales & Marketing,

What’s so HARD about Marketing a Software Development Company?

by Carl EricksonMarch 9, 2015

Atomic Object launched a new website back in November. While I believe the end result is very good, the time and effort it required surprised

Operations, People,

How to Avoid the Downsides of Transparency

by Carl EricksonNovember 3, 2014

I’ve always believed that innovation comes from people who care. When you care about your profession, your clients, your peers, and your company, you’re never

succession
Operations,

Succeeding at Succession – Raising up MPs & Becoming CEO

by Carl EricksonSeptember 23, 2014

A company can’t reach the milestone of celebrating its 100-year anniversary unless it can out-live its founder. In fact, it can’t even get to the

Strategy,

Thinking Long-Term: Atomic Object’s 100 Year Birthday

by Carl EricksonSeptember 3, 2014

My company is 13 years old this month. We’ve reached the average age of US corporations. We’ve succeeded in replacing me — our Grand Rapids

Operations,

Pairing with an assistant to slay the email beast

by Carl EricksonJuly 8, 2014

Keeping up with the 150 or so emails I get every day is a challenge, one that I fail at quite regularly. Happily, I’ve recently

Strategy,

A simple model of business value creation

by Carl EricksonMay 22, 2014

When I started Atomic Object with my co-founder in 2001, I followed my instincts and engineering training, as I had no formal business education and

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