The full economic impact of the novel coronavirus pandemic has yet to be determined. But even as I write (March 16, 2020) it’s become very
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Innovation Services
Software project budgeting is more than estimating
We make successful products for our clients by maintaining flexibility in our process, folding in what we discover and learn as we build. We make
What’s your company worth?
Editor’s Note: Since this post’s publication, Atomic has continuously refined its approach to determining a valuation. Here’s a more recent post on the topic from
Creating financial leverage in a service firm
Innovation service companies, like Atomic Object, sell their time and talents to help clients grow revenue or expand a market through the creation of software.
Growth without growing: opening a second office
Atomic Object is opening a second office. That’s a big deal for Atomic, as it’s our first expansion beyond Grand Rapids, and a big deal
Start with a surplus when you work with startups
Helping entrepreneurs with their startup requires you to begin from a place of surplus, with a reserve of certain capacities not easily measured. The obvious
Incubating talent in innovations services firms
One of the reasons that I believe innovation services firms are so important to our economy is that they are incubators of talent. Whether a
Innovation services and craftsmanship – a natural fit
I just got home from the Software Craftsmanship North America conference. As usual, Obtiva and 8th Light did a great job putting together an excellent
The “why” of innovation services firms
Simon Sinek posits that successful companies know “why” they exist, outside of “what” they do for customers, and “how” they do it. His TED talk
Innovation services firms
I started Great Not Big to share what I’ve learned over 10 years about building and running a custom software development company. I figure